- Develop a persuasive message and tone
- Formulate quotes and sound bites
It is crucial to be prepared with a specific message prior
to your encounter with reporters. You want to be accurate
and on-target while communicating your story in the most
persuasive way possible.
- Select the best news outlets
- Respond to all media requests
Barbara will help you decide whether you should grant an
interview and to whom. She believes it is important to consider
each media request and give a response even if you decide
not to do the story.
there are legal issues, Barbara will work alongside your
lawyer (protected by attorney-client privilege) to develop
the strategy that should be in place when a client is thrust
into the news.
The media has the power to shape public opinion in a dramatic
way, therefore any media encounter should be taken seriously.
Reporters can be very intimidating if you dont understand
an experienced journalist, Barbara knows first-hand the
way reporters think and act. Barbara can train you to become
comfortable and confident with the media while effectively
communicating your message.
- Evaluate and recommend potential spokesperson
- Refine presentation skills and appearance
addition to helping you deliver your message, Barbara can
also assist you with selecting an ideal spokesperson for
will work one-on-one with your spokesperson to refine their
communication and presentation skills. In certain circumstances,
Barbara is also available to serve as a spokesperson on
behalf of your company to meet media needs.